Black and white portraits by Jamphoto give the face of the new FW 2016/17 Mhudi advertising campaign.
The woman portraits will introduce the unconventional hat lines studied by the brand designer for next Fall Winter Collection.
It’s the desire to experiment and invent that lead the young photographers Paul and Richard ( JAMPHOTO ) to study the ” lizardstyle “: two shafts of light that mark the eyes and play with the signs of the face giving the sense of engaging mystery of each portraits.
” Common people” with their difference make the main effect, expressing towards the camera different feelings – fascination, amazement, sadness, joy, depht – that black background reveals.
There is no standard : every picture will have a special influence on the portrayed individual.
Paul and Richard play with the unexpected and creating their photographic paintings.
Shadows on the faces are intentionally marked and white light range does not leave room for interpretation .